Fractional CMO | Marketing, brand and communications strategy
Marketing, brand and communications strategist with more than twenty years across agency leadership, sponsorship and cause-led campaigns. Ran Alison Gregg Public Relations for twenty-one years with more than 400 clients and partners across eleven countries, spanning consumer and corporate sectors, from Gucci, Chivas, Hard Rock Café and Bang & Olufsen to the Johannesburg Stock Exchange, AngloGold and GIBS. Built The Chosen, a mentorship programme, which carried approximately US$6.5 million in sponsor-partner and media value in 2010, and The CEO & SleepOut Movement, which raised over US$5 million in three years, donated 73% to primary beneficiaries and generated more than US$8 million in social-impact value assessed on SROI with IQ Business. Now working alongside a collective of senior specialists on fractional mandates in brand, communications and stakeholder engagement.
Companies looking for this kind of leader are typically buying decision support, operating cadence, and hands-on executive judgment in one engagement.